It's an undisputed fact that every company needs to be engaged in social media. The ever-changing requirements of the modern day consumer require brands to imagine fast and adjust quickly in order to stay one step before.

The role of a social media manager has attracted to the mass generation of socially-active internet users. It's difficult not to. Particularly when some might think that you can make big bucks from posting Facebook updates. Hardly.

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Being a social media supervisor is sort of like being a stand-up comedian. You have to immediately recognize your audience and your commitment with them is important.

In order to achieve this, you require knowing if the public is laughing at your jokes and you want to know this in real-time. If you can do this, then you have previously won the crowd.

So, how do you fit for a social manager? More to the point, how do you become a great social manager?

The answer will be shocking to some. Firstly, you have to need it. Second, you have to like it. Third, you have to study it and you can check here for social marketing techniques to grow your business profit.

And even if you click all these boxes, you should ask yourself: "Am I a social person?" If the answer is no, then becoming a social media manager is apparently not for you.

So let's take a look at the stats.

  • LinkedIn shows 57,910 results for "social media manager"
  • Social media has now reached vulgar as the number 1 movement on the web
  • 97% of all consumers search for local businesses online

  • 71% of consumers receiving a quick brand answer on social media say they would likely recommend that brand to others
  • 78% of small businesses bring new customers through social sites

When asked to rank their company's social business development on a scale of 1 to 10, more than half of global business executives gave their company a score of 3 or below.