Every content creator nowadays is focused on creating something that is going to get viral which is why you will get to hear often about viral content which has a number of benefits as far as SEO and marketing is concerned. However, not everyone succeeds in getting this done as there are specifics associated with viral content that you need to be aware of in order to achieve your goals.
Firstly, you need to be focused on creating content that is going to attract people's attention and something that is going to make them want to share with others. Content that is unusual as well as stuff that is funny and something that may be unheard of would be a good thing to get viral.
Secondly, an important thing for you to bear in mind is that, viral content does not necessarily mean an article that is lengthy. It could even simply mean a small video clip that is funny or something that shows how to simplify a difficult task for example. If you are looking to create viral content then you should look for something that has become extremely popular.
Try to understand what qualities does the video or the content have, that has made it so popular so that you can try to do something similar if not better.